The skills behind the work.
The go-to-market capabilities AOS runs — diagnostics, strategy, content, analysis. Each is auditable: grounded in your data, confidence shown.
Skills
- Strategy
GTM Strategy Diagnostic
Diagnoses a business's go-to-market strategy against a complete GTM framework to find gaps, weaknesses, and opportunities before any action planning.
- Quality
Statement Provenance Backing
Tags every material claim in a draft or deliverable with its evidence class and flags anything unsourced or over-confident before it ships.
- Strategy
Build ICP
Defines the Ideal Customer Profile — the named segments you are actually selling to, and the segments you are not.
- Strategy
Build Offer
Designs the offer — how the product is packaged, priced, risk-reversed, and made urgent.
- Content
Build Patterns
Builds a client's content pattern library and an optional regional dialect tone layer on top of brand voice.
- Quality
Coach Account Manager
Coaches an account manager and red-teams a plan, brief, or deliverable before the client ever sees it.
- Diagnostics
Diagnose 7-Layer
Runs a full seven-layer marketing diagnostic to find the single primary constraint holding growth back.
- Diagnostics
Diagnose Funnel
A focused conversion diagnostic that pinpoints where and why the funnel leaks.
- Discovery
Discovery Package Builder
The bridge from scattered client documents to a loop-ready knowledge base — it imports and classifies existing material, runs a structured intake for what is missing, and confirms the foundation is ready for brand and strategy work.
- Content
Content Distribution
Prepares a finished content piece for its destination channel — formatting it to the channel's conventions, advancing its status in the content catalogue, and logging the hand-off so nothing falls through the cracks.
- Content
Content Drafting
Drafts publishable content in the client's voice — either a single reference, blog, or linkbait post, or a full multi-piece, multi-platform series — by composing brand intelligence with the content system.
- Content
Hungarian Nativeness Pass
A final-quality pass that rewrites stilted, machine-sounding Hungarian into natural, native Hungarian — not a translation, but a fluency upgrade on text that is already in Hungarian.
- Strategy
Map Team Jobs-to-be-Done
Surveys a client's GTM organisation to map each role's Jobs-to-be-Done and surface the process gaps and hand-off failures between them.
- Diagnostics
Measure Results
Reads the real-world results of shipped content and campaigns and turns what was learned into findings that drive the next planning cycle.
- Strategy
Plan a Campaign
Produces a complete campaign brief — a bounded, time-boxed campaign defined end to end, from objective and audience through offer, channels, timeline, and how it will be measured.
- Strategy
Plan Databoards
Designs a client's full dashboard suite from their brand intelligence, checks data-source readiness against the live analytics account, and emits ready-to-paste dashboard-builder prompts.
- Strategy
Build a GTM Plan
Turns a client's brand profile and content system into a single prioritised go-to-market plan, with each chosen move captured as an actionable recommendation.
- Strategy
Pitch & Tender Prep
Analyses a tender, RFP, or pitch opportunity and prepares the response strategy — what to emphasise, what to address honestly, and whether to bid at all.
- Quality
Content Review Gate
The quality gate before a piece of content moves from draft to in-review or published — checks it against the brand profile, the messaging contract, and completeness, then issues a PASS, REVISE, or BLOCK verdict.
- Routing
Request Router
The front door — takes any plain-English go-to-market question and routes it to the right workflow, indexed by Arcanian's 7+1 Layer Framework.
- Diagnostics
Performance Baseline
Establishes an honest, seasonality-aware baseline for a metric or channel before a campaign or change, so later measurement compares against a fair reference instead of a misleading recent number.
- Content
Fast Content Draft
Drafts a single content piece fast — a LinkedIn post, blog, email, or reference piece — using whatever brand context exists and degrading gracefully when that context is thin.