Team
Three people in Budapest.
Who we are
Éva Erdei — I stay with it until you believe it.
Dóra Diószegi — I can't leave things out of place.
László Fazakas — founder.
Those are the email signatures, and they are deliberately not titles. A title tells you how many people are under someone. These tell you what you get.
Why three is the number that matters
When we audit an account, whoever worked on it does not grade their own work. Three people means every account leaves two — which is the smallest number at which independence is arithmetic rather than a promise.
Twenty-five years on the same question
Marketing and sales decisions, across hundreds of clients and thousands of separate jobs. From practice, not from books. Few teams in Hungary have been doing search optimisation and search advertising this long.
Spend twenty-five years inside one company and you learn that company very well. We spent them across hundreds of them, which means we can usually tell you which of your problems is yours alone and which one almost everybody has. The second kind is the one with a known answer. That is what we built a method on, rather than any single campaign.
Why we stopped running campaigns
We ran them for years. You cannot be the auditor and the competitor at once — Accenture closed its media-auditing arm in 2020 for exactly this reason. Stopping was not a retreat. It is the reason we can sit in this chair at all, and the reason an agency can put us in front of their client without wondering what happens next.
Why we do not sell expertise
Not modesty — a business decision. In this field there is no good answer that can simply be known: what makes a campaign, a page or a setting good depends on the company, the market and the month. Sell yourself as an expert and you get drained once, and there is no reason to call you back, because in two weeks you say the same thing.
There is a worse problem, and it cost us a client. Nobody asks an expert anything. We spent two years inside a company whose owner made decisions we could have given him a view on, and he never asked — so we were left reading between the lines. The company nearly went under and we lost the account.
We do not want to be the doctors people come to when it is already late.