Diagnose Funnel
A focused conversion diagnostic that pinpoints where and why the funnel leaks.
01 What it does
Runs a focused diagnostic on the conversion layer of a business: the paths a visitor takes, the landing pages they hit, and the points where they drop off on the way to becoming a customer.
It pinpoints where the funnel leaks and, more usefully, why — connecting the drop-off to the offer, the page, or the audience match behind it — and reads against live conversion metrics when an analytics connector is available, degrading gracefully to a qualitative read when it is not.
It is deliberately scoped: a sharp conversion diagnosis and a clear set of recommendations, not a full ongoing optimization program.
02 What it produces
A focused conversion / funnel diagnostic document
The specific leak points in the funnel and the likely reasons behind them
Findings that incorporate live conversion metrics when an analytics connector is present
Prioritized, recorded recommendations for what to fix
03 Example
An e-commerce store sees plenty of traffic but weak sales. The skill traces the path and finds the leak is concentrated at checkout on mobile, where an unexpected shipping cost appears late — and notes the product pages themselves convert fine. The recommendation set targets the one stage that's actually bleeding revenue instead of a blanket redesign.