The skills behind the work.
The go-to-market capabilities AOS runs — diagnostics, strategy, content, analysis. Each is auditable: grounded in your data, confidence shown.
Skills
- Strategy
Competitive Landscape Analysis
Maps a client's real competitive landscape and surfaces the positioning gaps they can own.
- Strategy
GTM Strategy Diagnostic
Diagnoses a business's go-to-market strategy against a complete GTM framework to find gaps, weaknesses, and opportunities before any action planning.
- Strategy
Decision-Maker Belief Profile
Builds the belief, fear, and core-need map of a client's marketing decision-makers — the foundation every downstream brand decision filters through.
- Strategy
Brand System Builder
Orchestrates the complete 9-file Client Intelligence Profile end-to-end and hard-gates downstream work until the brand foundation is fully complete.
- Strategy
Strategic Brand Building
Deliberately builds, grows, or pivots a brand by engineering the strategic associations that lower acquisition cost, raise lifetime value, and compound advantage.
- Strategy
Build ICP
Defines the Ideal Customer Profile — the named segments you are actually selling to, and the segments you are not.
- Strategy
Build Offer
Designs the offer — how the product is packaged, priced, risk-reversed, and made urgent.
- Content
Build Patterns
Builds a client's content pattern library and an optional regional dialect tone layer on top of brand voice.
- Content
Content Distribution
Prepares a finished content piece for its destination channel — formatting it to the channel's conventions, advancing its status in the content catalogue, and logging the hand-off so nothing falls through the cracks.
- Content
Content Drafting
Drafts publishable content in the client's voice — either a single reference, blog, or linkbait post, or a full multi-piece, multi-platform series — by composing brand intelligence with the content system.
- Content
Hungarian Nativeness Pass
A final-quality pass that rewrites stilted, machine-sounding Hungarian into natural, native Hungarian — not a translation, but a fluency upgrade on text that is already in Hungarian.
- Strategy
Map Team Jobs-to-be-Done
Surveys a client's GTM organisation to map each role's Jobs-to-be-Done and surface the process gaps and hand-off failures between them.
- Strategy
Plan a Campaign
Produces a complete campaign brief — a bounded, time-boxed campaign defined end to end, from objective and audience through offer, channels, timeline, and how it will be measured.
- Strategy
Plan Databoards
Designs a client's full dashboard suite from their brand intelligence, checks data-source readiness against the live analytics account, and emits ready-to-paste dashboard-builder prompts.
- Strategy
Build a GTM Plan
Turns a client's brand profile and content system into a single prioritised go-to-market plan, with each chosen move captured as an actionable recommendation.
- Strategy
Pitch & Tender Prep
Analyses a tender, RFP, or pitch opportunity and prepares the response strategy — what to emphasise, what to address honestly, and whether to bid at all.
- Content
Fast Content Draft
Drafts a single content piece fast — a LinkedIn post, blog, email, or reference piece — using whatever brand context exists and degrading gracefully when that context is thin.