The skills behind the work.
The go-to-market capabilities AOS runs — diagnostics, strategy, content, analysis. Each is auditable: grounded in your data, confidence shown.
Skills
- Quality
Statement Provenance Backing
Tags every material claim in a draft or deliverable with its evidence class and flags anything unsourced or over-confident before it ships.
- Quality
Coach Account Manager
Coaches an account manager and red-teams a plan, brief, or deliverable before the client ever sees it.
- Diagnostics
Diagnose 7-Layer
Runs a full seven-layer marketing diagnostic to find the single primary constraint holding growth back.
- Diagnostics
Diagnose Funnel
A focused conversion diagnostic that pinpoints where and why the funnel leaks.
- Diagnostics
Lifecycle & CRM Diagnostic
A focused diagnostic of the post-acquisition customer relationship — retention, lifecycle stages, nurture, and list health — that pinpoints where the relationship leaks and what to do about it.
- Diagnostics
Measure Results
Reads the real-world results of shipped content and campaigns and turns what was learned into findings that drive the next planning cycle.
- Quality
Content Review Gate
The quality gate before a piece of content moves from draft to in-review or published — checks it against the brand profile, the messaging contract, and completeness, then issues a PASS, REVISE, or BLOCK verdict.
- Diagnostics
Performance Baseline
Establishes an honest, seasonality-aware baseline for a metric or channel before a campaign or change, so later measurement compares against a fair reference instead of a misleading recent number.