The skills behind the work.
The go-to-market capabilities AOS runs — diagnostics, strategy, content, analysis. Each is auditable: grounded in your data, confidence shown.
Skills
- Strategy
GTM Strategy Diagnostic
Diagnoses a business's go-to-market strategy against a complete GTM framework to find gaps, weaknesses, and opportunities before any action planning.
- Strategy
Build ICP
Defines the Ideal Customer Profile — the named segments you are actually selling to, and the segments you are not.
- Strategy
Map Team Jobs-to-be-Done
Surveys a client's GTM organisation to map each role's Jobs-to-be-Done and surface the process gaps and hand-off failures between them.
- Strategy
Plan a Campaign
Produces a complete campaign brief — a bounded, time-boxed campaign defined end to end, from objective and audience through offer, channels, timeline, and how it will be measured.
- Strategy
Plan Databoards
Designs a client's full dashboard suite from their brand intelligence, checks data-source readiness against the live analytics account, and emits ready-to-paste dashboard-builder prompts.
- Strategy
Pitch & Tender Prep
Analyses a tender, RFP, or pitch opportunity and prepares the response strategy — what to emphasise, what to address honestly, and whether to bid at all.