Marketing decisions you can prove.
Real AOS calls — grounded in live data, with confidence and caveats shown.
Use cases
- Positioning Pet-supplies E-commerce
"What do you know about this client?" — and the answer was actually right
A pet-food e-commerce retailer asked AOS to recall everything it had stored about the account. The system returned an accurate summary of the real business — the holding company, the webshop domain, the product category, the platform — drawn from stored workspace context rather than invented. The grounding check that proves the rest of the system is standing on solid ground. Cost: $0.14.
- Brand Building Products
Re-running onboarding on a live client — and the safety guard held
A building-products company that was already fully onboarded had its onboarding deliberately re-run to test the write-guard. AOS detected the existing setup — a config with fourteen fields and fifty-three Drive files — did nothing destructive, and cleanly no-op'd. The safety property is the use case. Nearly free, at $0.05.
- Positioning GTM Consultancy
Arcanian maps its own competitive landscape and finds one defensible wedge
Dogfooding AOS on its own GTM, Arcanian analysed its two real competitor categories — generic AI used ad-hoc and traditional agencies/consultancies — and distilled a single wedge neither can copy: 'GTM without the dependency.'
- Positioning GTM Consultancy
Arcanian's buyer belief profile, with one belief to shift per ICP
Dogfooding AOS, Arcanian mapped two buyer ICPs plus a qualifying overlay, separating beliefs that help the sale from those that block it, and isolating the single highest-leverage belief to shift for each.
- Brand GTM Consultancy
A brand build that caught and disregarded a two-hop prompt-injection attack
On a brand build for its own GTM, Arcanian's discovery step found two coordinated prompt-injection files in the inbox, identified the relay-plus-payload pattern, disregarded them in full, and proceeded with a clean brand consolidation.
- Brand GTM Consultancy
We built our own brand foundation with AOS, end to end
Arcanian ran AOS on itself, orchestrating positioning, ICP, and offer into a single coherent brand system in one pass.
- Positioning GTM Consultancy
Defining our own ideal customer, with explicit anti-profiles
Arcanian used AOS to draft two grounded ICPs plus a fast fit-scoring checklist and named the buyers it should deliberately turn away.
- Positioning GTM Consultancy
Designing our own offer around outcomes, not features
Arcanian used AOS to package its offer into two ICP-mapped tiers plus a low-commitment entry sprint, with risk reversal scoped to what the business actually controls.
- Positioning GTM Consultancy
Mapping the jobs our buyers hire us for, and the ones we hire AOS for
Arcanian used AOS to map both the external jobs customers hire the methodology to do and the internal jobs the business hires its own system to do.
- Demand Capture Software Training
Not a Budget Problem — a Rank Problem the Spend Couldn't Buy Around
A software-training company asked why its Google Ads account wasn't spending or delivering more. Without opening the ad UI, AOS read the account from the data and made the non-obvious, correct call: the account was rank-limited, not budget-limited — backed by an impression-share lost-to-rank table — in a fast, cheap run.
- Demand Capture Pet-supplies E-commerce
A reviewable Google Ads structure for a pet-food category — built, not uploaded
A pet-food e-commerce retailer needed a defensible starting point for a Google Ads campaign on a core product category: a coherent ad-group and keyword structure plus on-brand responsive search ad copy. AOS produced both and stopped at the deliverable, deliberately leaving the live upload paused for a human to review.
- Demand Capture Corporate Services
A Google Ads policy disapproval, diagnosed from the policy and the live site — not an invented email
A corporate-services firm had Google Ads disapproved on a policy conflict and needed to know which pages and ad copy triggered it, what would comply, and how to request re-review. AOS produced an 11,870-character diagnosis with corrected pages and an exception path — and, finding no rejection email in the inbox, said so plainly and reasoned from the policy and the live site instead of fabricating one.