Positioning GTM Consultancy
Designing our own offer around outcomes, not features
Arcanian used AOS to package its offer into two ICP-mapped tiers plus a low-commitment entry sprint, with risk reversal scoped to what the business actually controls.
78%
confidence
01 Ground
A consultancy needed an offer it could pitch consistently: clear packaging, a defensible pricing posture, and a guarantee that builds buyer confidence without over-promising results it can't directly control.
- 2 tiers mapped 1:1 to the two documented ICPs, plus a 2-week entry sprint skill run output 2026-05-24 90% confident
- 3-part risk-reversal mechanism (week-6 shipped-artefact guarantee, 90-day adoption checkpoint, mutual-fit gate) skill run output 2026-05-24 85% confident
02 Decide
Frame the offer as an outcome rather than a feature list, anchor pricing against the cost the buyer already pays, and deliberately guarantee system installation and shipped work, not revenue, because that is the only thing the offer controls.
What this might get wrongPricing kept as posture plus method rather than fixed numbers until several deals validate the real anchor; positioning still needs tightening to sharpen the one-liner.
03 Deploy
A two-tier offer document with an entry sprint, anchor logic per ICP, and a three-part risk reversal.