Positioning GTM Consultancy
Mapping the jobs our buyers hire us for, and the ones we hire AOS for
Arcanian used AOS to map both the external jobs customers hire the methodology to do and the internal jobs the business hires its own system to do.
78%
confidence
01 Ground
A consultancy needed to articulate, beyond features, the actual jobs buyers hire its methodology to do, and to expose where its own internal operating jobs were not yet covered.
- 5 external JTBDs mapped to ICPs, grounded in trigger events and anti-profiles skill run output 2026-05-24 85% confident
- 5 internal JTBDs naming who in the business hires each job skill run output 2026-05-24 85% confident
02 Decide
Treat the brand's own GTM as a job to be run on the same system it sells, and flag channel mapping as the missing input that blocks the content-interception job from being fully operational.
What this might get wrongJTBDs are grounded in existing brand documents rather than fresh customer interviews; one open gap (channel decisions) is carried forward explicitly as unresolved.
03 Deploy
A jobs-to-be-done map covering five external and five internal jobs, each tied to a hiring trigger.