008 — Use case
Positioning GTM Consultancy
Arcanian maps its own competitive landscape and finds one defensible wedge
Dogfooding AOS on its own GTM, Arcanian analysed its two real competitor categories — generic AI used ad-hoc and traditional agencies/consultancies — and distilled a single wedge neither can copy: 'GTM without the dependency.'
70%
confidence
01 Ground
Arcanian needed a clear-eyed read on who it actually competes with and where it holds a position rivals can't easily occupy, without overclaiming against either alternative.
- Two competitor categories analysed with attack/avoid framing; wedge 'GTM without the dependency' shown to be uncopyable by either (AI can't add opinionated methodology without losing general appeal; agencies can't become software at their cost structure) skill run output 75% confident
02 Decide
Frame each competitor as an asset rather than a threat — buyers have already felt the pain of unstructured AI and agency knowledge-loss — and anchor positioning on the one wedge that answers both common objections ('we already use ChatGPT' / 'we already have an agency').
What this might get wrongAgency/consultancy pricing figures are inferred from typical European boutique market rates and were explicitly flagged for verification before external use.