Marketing decisions you can prove.
Real AOS calls — grounded in live data, with confidence and caveats shown.
Use cases
- Positioning GTM Consultancy
Arcanian maps its own competitive landscape and finds one defensible wedge
Dogfooding AOS on its own GTM, Arcanian analysed its two real competitor categories — generic AI used ad-hoc and traditional agencies/consultancies — and distilled a single wedge neither can copy: 'GTM without the dependency.'
- GTM Diagnosis GTM Consultancy
Arcanian's own 7-layer GTM diagnosis: the system is loaded but never fired
Running AOS on its own GTM, Arcanian found a strong, production-quality brand layer paired with zero market motion — and named acquisition (L2) as the single primary lever, with a concrete first week of moves.
- Positioning GTM Consultancy
Arcanian's buyer belief profile, with one belief to shift per ICP
Dogfooding AOS, Arcanian mapped two buyer ICPs plus a qualifying overlay, separating beliefs that help the sale from those that block it, and isolating the single highest-leverage belief to shift for each.
- Positioning GTM Consultancy
Defining our own ideal customer, with explicit anti-profiles
Arcanian used AOS to draft two grounded ICPs plus a fast fit-scoring checklist and named the buyers it should deliberately turn away.
- Positioning GTM Consultancy
Designing our own offer around outcomes, not features
Arcanian used AOS to package its offer into two ICP-mapped tiers plus a low-commitment entry sprint, with risk reversal scoped to what the business actually controls.
- GTM Diagnosis GTM Consultancy
Turning the diagnostic on ourselves: naming our own root constraint
Arcanian ran the AOS go-to-market diagnostic on its own business and traced every operational symptom back to one root layer: unresolved positioning.
- GTM Diagnosis GTM Consultancy
A deeper self-scan: why a sound strategy still wasn't shipping
A second, deeper AOS diagnostic on Arcanian itself moved one layer past the obvious answer and named an execution-throughput constraint rather than an acquisition one.
- Positioning GTM Consultancy
Mapping the jobs our buyers hire us for, and the ones we hire AOS for
Arcanian used AOS to map both the external jobs customers hire the methodology to do and the internal jobs the business hires its own system to do.