Marketing decisions you can prove.

A panicked client email, verified line by line — and three claims corrected

An e-commerce software client sent an alarming email: traffic had dropped hard, roughly 1.5x worse than usual, and they'd lost a large sum in ad revenue that week. AOS refused to take the narrative at face value. It checked each claim against owned data, produced a verdict table that corrected all three claims as false, and identified the real problem — ROAS erosion driven by average order value falling ~17.6%.