Marketing decisions you can prove.
Real AOS calls — grounded in live data, with confidence and caveats shown.
Use cases
- GTM Diagnosis GTM Consultancy
Arcanian's own 7-layer GTM diagnosis: the system is loaded but never fired
Running AOS on its own GTM, Arcanian found a strong, production-quality brand layer paired with zero market motion — and named acquisition (L2) as the single primary lever, with a concrete first week of moves.
- GTM Diagnosis GTM Consultancy
Turning the diagnostic on ourselves: naming our own root constraint
Arcanian ran the AOS go-to-market diagnostic on its own business and traced every operational symptom back to one root layer: unresolved positioning.
- GTM Diagnosis GTM Consultancy
A deeper self-scan: why a sound strategy still wasn't shipping
A second, deeper AOS diagnostic on Arcanian itself moved one layer past the obvious answer and named an execution-throughput constraint rather than an acquisition one.
- SEO GTM Consultancy
Auditing our own visibility in AI answer engines
Arcanian probed how an AI answer engine cites and describes it, scoring two AI-discovery surfaces and finding the brand invisible to category-level AI search.
- GTM Diagnosis Wellness & Spa
Seven Layers, Multiple Domains, One Broken Link in the Chain
Asked to run a full 7+1-layer GTM diagnostic across a premium spa brand's multi-market footprint, AOS produced a 5,808-character pattern map that named a specific broken layer with evidence drawn from the brand's own intelligence files — not a generic checklist — and ordered the repairs by leverage.
- GTM Diagnosis Company Formation Service
Rankings Held, Traffic Fell — and the Real Culprit Wasn't On the Page
A company-formation service was losing organic traffic while its rankings looked stable. AOS ran a diagnosis on fresh telemetry and returned a causal chain rather than a hygiene list — an authority deficit, triggered by the March 2026 core update, with a competitor absorbing the released demand — naming the root cause instead of the symptoms.
- GTM Diagnosis Wellness & Spa
The Deep Strategy Run That Aggregates the Research Into One Recommendation
Asked to run a full strategic GTM advisory operation for a premium spa brand, AOS pulled SEO, ads, competitor, and angle research and synthesized it into a single, specific strategy recommendation — stating what was missing where access was thin rather than blocking. The operator calls it the single best use of the system.
- GTM Diagnosis Software Training
Competition, Not a Shrinking Market — the Distinction That Changes the Response
A software-training company needed to know whether its decline meant competitors were taking share or the whole market was contracting. Combining SEMrush with Auction Insights, AOS drew the distinction cleanly — the drop is competition-driven, not market-driven — and backed it with a head-to-head competitor table, fast and cheap.
- SEO Marketing Agency
Schema Built for the Right CMS — and a Broken URL Caught on the Way
Tasked with generating an FAQ block and JSON-LD structured data for a service page so it gets picked up by AI Overviews, AOS detected the underlying CMS, flagged a 404 on the target URL, and emitted valid schema for the correct content type.
- Measurement Home Furnishings Retail
A monthly performance report that reconciles with source — not a data dump
A home-furnishings retailer needed a single monthly cross-channel performance report, but the numbers lived in four disconnected places: Google Ads, Meta, GA4, and a Databox board nobody fully trusted. AOS produced a saved report where every headline figure reconciled against its source system and one material finding — conversions down ~13.74% month over month — was flagged rather than buried. The whole run cost $0.19.
- Measurement E-commerce Software
An integrity check that catches a mislabel before it becomes a wrong decision
An e-commerce software vendor asked for the key Google Ads and GA4 metrics for the last full month — with a twist: don't just report them, sanity-check them. AOS pinned every figure to its source, tagged each as [DATA], and ran the checks that catch the two classic reporting failures: a revenue-versus-spend mislabel, and a Databox datasource quietly connected twice. The run cost $0.07.
- Measurement E-commerce Software
A panicked client email, verified line by line — and three claims corrected
An e-commerce software client sent an alarming email: traffic had dropped hard, roughly 1.5x worse than usual, and they'd lost a large sum in ad revenue that week. AOS refused to take the narrative at face value. It checked each claim against owned data, produced a verdict table that corrected all three claims as false, and identified the real problem — ROAS erosion driven by average order value falling ~17.6%.