Proof, not promises

Marketing decisions you can prove.

Real AOS calls — grounded in live data, with confidence and caveats shown.

Use cases

Demand Capture Pet-supplies E-commerce

A reviewable Google Ads structure for a pet-food category — built, not uploaded

A pet-food e-commerce retailer needed a defensible starting point for a Google Ads campaign on a core product category: a coherent ad-group and keyword structure plus on-brand responsive search ad copy. AOS produced both and stopped at the deliverable, deliberately leaving the live upload paused for a human to review.

90%
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Articles

ArticlePaid Budget Allocation

Stop buying more traffic: the three checks before a budget increase

Before signing off a budget increase, three free checks usually find a bigger lever than reach: where spend lands, who wins the auction, and what the ads say.

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ArticleMeasurement Integrity

The conversion pixel that never fired: why your ROAS is fiction

If the conversion tracking is broken, every ROAS number downstream is fiction — and the bidding algorithm is optimising toward a goal it cannot see.

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ArticleSearch Account Rebuild

Rebuilding a search account from live data, not guesswork

Rebuilding a search account on instinct is how waste compounds. Audit the dark account first, then write ads from live query and competitor data.

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