Marketing decisions you can prove.
Real AOS calls — grounded in live data, with confidence and caveats shown.
Use cases
- GTM Diagnosis GTM Consultancy
Arcanian's own 7-layer GTM diagnosis: the system is loaded but never fired
Running AOS on its own GTM, Arcanian found a strong, production-quality brand layer paired with zero market motion — and named acquisition (L2) as the single primary lever, with a concrete first week of moves.
- GTM Diagnosis GTM Consultancy
Turning the diagnostic on ourselves: naming our own root constraint
Arcanian ran the AOS go-to-market diagnostic on its own business and traced every operational symptom back to one root layer: unresolved positioning.
- GTM Diagnosis GTM Consultancy
A deeper self-scan: why a sound strategy still wasn't shipping
A second, deeper AOS diagnostic on Arcanian itself moved one layer past the obvious answer and named an execution-throughput constraint rather than an acquisition one.
- GTM Diagnosis Software Training
Competition, Not a Shrinking Market — the Distinction That Changes the Response
A software-training company needed to know whether its decline meant competitors were taking share or the whole market was contracting. Combining SEMrush with Auction Insights, AOS drew the distinction cleanly — the drop is competition-driven, not market-driven — and backed it with a head-to-head competitor table, fast and cheap.