Proof, not promises

Marketing decisions you can prove.

Real AOS calls — grounded in live data, with confidence and caveats shown.

Use cases

SEO GTM Consultancy

Auditing our own visibility in AI answer engines

Arcanian probed how an AI answer engine cites and describes it, scoring two AI-discovery surfaces and finding the brand invisible to category-level AI search.

72%
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Articles

ArticlePaid Budget Allocation

Stop buying more traffic: the three checks before a budget increase

Before signing off a budget increase, three free checks usually find a bigger lever than reach: where spend lands, who wins the auction, and what the ads say.

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ArticleMeasurement Integrity

The conversion pixel that never fired: why your ROAS is fiction

If the conversion tracking is broken, every ROAS number downstream is fiction — and the bidding algorithm is optimising toward a goal it cannot see.

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ArticleSearch Account Rebuild

Rebuilding a search account from live data, not guesswork

Rebuilding a search account on instinct is how waste compounds. Audit the dark account first, then write ads from live query and competitor data.

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