Proof, not promises

Marketing decisions you can prove.

Real AOS calls — grounded in live data, with confidence and caveats shown.

Use cases

Measurement Home Furnishings Retail

A monthly performance report that reconciles with source — not a data dump

A home-furnishings retailer needed a single monthly cross-channel performance report, but the numbers lived in four disconnected places: Google Ads, Meta, GA4, and a Databox board nobody fully trusted. AOS produced a saved report where every headline figure reconciled against its source system and one material finding — conversions down ~13.74% month over month — was flagged rather than buried. The whole run cost $0.19.

88%
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Articles

ArticlePaid Budget Allocation

Stop buying more traffic: the three checks before a budget increase

Before signing off a budget increase, three free checks usually find a bigger lever than reach: where spend lands, who wins the auction, and what the ads say.

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ArticleMeasurement Integrity

The conversion pixel that never fired: why your ROAS is fiction

If the conversion tracking is broken, every ROAS number downstream is fiction — and the bidding algorithm is optimising toward a goal it cannot see.

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ArticleSearch Account Rebuild

Rebuilding a search account from live data, not guesswork

Rebuilding a search account on instinct is how waste compounds. Audit the dark account first, then write ads from live query and competitor data.

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